Enterprise 2.0 surveys: a suggestion and a list
The “McKinsey Global Survey Results: How companies are benefiting from web 2.0” was published past September 2009 (with subsequent stream of blog posts posting results and exhibits). Just a few questions after re-reading it:
Concerning survey procedure: respondents were using at least 1 web 2.0 app, “even on trial basis”.
The results yielded that among respondents reporting clear benefits (which ranged from increasing access to experts or knowledge to reducing communication costs, amongst others), the most widely used web 2.0 technologies were the popular ones outside the enterprise world: “blogs, wikis, and podcasts” (p.3). I’m not sure whether wikis are really that popular among mainstream web 2.0 users, we know of their existence but wikis aren’t massively used (except in the education field, as I hinted here), I’d have expected ’social networking apps’ to be more popular amongst those non-enterprise users rather than wikis. Concerning the usage of wikis and their benefits in the enterprise, results are eloquent especially for internal purposes: 40% of respondents reported at least 1 measurable benefit, whereas 22% reported wikis usage didn’t yield any measurable benefit.
Web 2.0 technologies such as microblogging (aka Twitter) fell behind in the results, in their usage and benefits for internal, external-customer, and external partners-suppliers purposes. What it’s left to be investigated is whether this is due to real failure or because respondents are not active users or heavy users of this technology and therefore give more weight to the popular/familiar ones (they were among us long before the ‘new ones’ arrived).
Being a very much needed report as a starting point, a global survey research with a specific focus on each mentioned technology would be highly welcomed now, with a random set of real active and heavy users (executives and other employees) of each technology as respondents, ie. 100 active users of blogs vs 100 active users of microblogging vs etc, in order to compare which technology reports more validated benefits for a given set of purposes (e.g. employee internal communication, idea nurturing, customer communication, customer support, tapping expert knowledge, reducing project duration, to name but a few…).
For your interest on comparative research (e.g. comparing results, drawing some evolution or comparing validation methodology of surveys -or if there’s any), I’ve collected a list of surveys’ results on web 2.0 in the enterprise, ‘the evolution’. Feel free to suggest more.
- UPDATED 29/06/2010 2010: Enterprise 2.0 in Belgium by KCompany.
- 2010: Toward Enterprise 2.0 Survey Report by Early Strategies.
- 2010: Enterprise 2.0 and Social Media in Business (Finland market) by Growth Lab Consulting.
- 2010: The Global Intranet Trends Report by Jane McConnell.
- 2009: How companies are benefiting from Web 2.0: McKinsey Global Survey Results by McKinsey.
- 2009: The State of Enterprise 2.0 Adoption Q4 2009 by The 2.0 Adoption Council.
- 2009: Web 2.0 at Work by Dynamic Markets and WebSense.
- 2009: Enterprise 2.0 Adoption Survey by The Enterprise 2.0 Blog.
- 2009: Collaboration and Enterprise 2.0: Work-Meets-Play or the Future of Business? by AIIM.
- 2009: Intranet 2.0 Global Survey Report by Prescient Digital Media.
- 2008: Corporate Social Networking in Europe by Dynamic Markets and AT&T.
- 2008: Enterprise Social Media: Trends and Best Practices in Adoptin Web 2.0 by Awareness Networks.
- 2008: CRM and Social Media: Maximizing Deeper Customer Relationships by Avanade and Coleman Parkes Research.
- 2008: Building the Web 2.0 Enterprise: McKinsey Global Survey Results by McKinsey.
- 2008: Enterprise 2.0: Agile, Emergent and Integrated by AIIM.
- 2007: How businesses are using Web 2.0: A McKinsey Global Survey by McKinsey.
- 2007: CIOs Want Suites for Web 2.0 by Forrester.
- 2007: Enterprise 2.0: The Benefits and Challenges of Adoption by KPMG.
- 2004: Online Communities in Business: Past Progress, Future Directions by SageNet LLC.
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