Using Enterprise 2.0 to prepare for recovery (I)
“If you don’t change, you can become extinct”
This quote doesn’t come from Darwin’s The Origin of Species… but from the contemporary and more profane fable Who Moved My Cheese by Spencer Johnson.
This morning I had breakfast reading an angry comment by some shoe store owner on the Facebook page of a shoe manufacturer because the manufacturer had decided to boost their e-shop initiative, combined with offline distribution to shoe stores. The shoe retailer felt betrayed and thought it was unfair competition and blamed the shoe manufacturer for the downturn in sales by shoe retailers, by embracing the online initiative and threatened him not to buy their products anymore. I couldn’t help but participate and asked the angry retailer what he was planning to do, and he basically said he’d do nothing because it wasn’t his fault. I told him that things are changing (actually they are always changing) and that benefits and success are much more likely to happen when open innovation and collaboration takes place between suppliers, collaborators, intermediaries and customers. He called me an ‘engineer’…
That’s just a very specific example of what’s been happening and is still happening in many sectors. What could be the reason for this? Quote from Who Moved My Cheese: “they just assumed it would be there” and I add: forever.
In our current economic situation, where there’s an excess of supply but scarcity of demand or rather a very distributed demand (of goods or of information, for instance), what are you doing to innovate? Are you listening to all actors who could help you? Are you integrating them? How?
What did you do in your organization or business when you decided it was time to stop (over) analyzing? What’s your story of success (even partial or evolving) for others/us to learn?
Twitter
Youtube
Vimeo
SlideShare
LinkedIn
Facebook
[...] This post was mentioned on Twitter by whatever, Knowledge Plaza. Knowledge Plaza said: RT @whateverco Using Enterprise 2.0 to prepare for recovery (part 1): http://bit.ly/78b74Y Did your cheese move too? What's your story? [...]
Using Enterprise 2.0 to prepare for recovery (I): “If you don’t change, you can become extinct”
This quote do… http://bit.ly/6T6fDO
RT @whateverco: Using Enterprise 2.0 to prepare for recovery (part 1): http://bit.ly/78b74Y Did your cheese move too? What's your story?
[...] This post was mentioned on Twitter by ElenaBRuiz, Espira mespi. Espira mespi said: la naturaleza, muy sabia, ya lo hace. Evolve or die. RT @ElenaBRZ @whateverco http://bit.ly/8k154G #adaptacionalcambio #darwinismoeconomico [...]
más que una escasez o redistribución de demanda, lo que existe es una demanda selectiva. Sigue siendo la misma, solo que el comprador ahora tiene una ventaja competitiva sobre el vendedor… puede comparar precios y servicios ANTES de haber pisado la tienda. Evoluciona o muere, así de crudo y sencillo.
De este modo, antes el cliente consumía productos, ahora consume commodities. Este proceso evolutivo hacia un darwinismo económico es cada día más acentuado. Y el problema, al menos en mi zona de actuación, es que el empresaurio todavía tiene reparos para darle salida al stock, por ejemplo, ante el miedo a la revuelta de sus clientes comerciales.
Estrategias como la de vender a un precio más caro que tus clientes comerciales, pero ofreciendo más servicios de valor añadido a tus clientes finales suele funcionar como medida intermedia para conseguir el éxito de un proyecto online sin tener problemas de revolución financiera en el patio trasero de tu modelo tradicional. Al menos, ese es el modelo de implantación que más éxito le esta reportando a nuestros clientes que vienen del modelo tradicional.
Gracias Miguel por tu comentario!
No me queda claro si ‘empresaurio’ es una errata o un ingenio por tu parte
Curioso que menciones lo del precio más caro online? Normalmente la gente espera online precios más bajos. Yo hubiera entendido que si quieres vender más caro en tienda habiendo un mismo producto más barato online que ofrezcas esos valores añadidos de los que hablas. Así q es muy probable que te esté malinterpretando?
Using Enterprise 2.0 to prepare for recovery (part 1) – What are you doing to innovate? http://is.gd/5xfdj #e20
Social comments and analytics for this post…
This post was mentioned on Twitter by whateverco: Using Enterprise 2.0 to prepare for recovery (part 1): http://bit.ly/78b74Y Did your cheese move too? What’s your story?…
RT @whateverco: Using Enterprise 2.0 to prepare for recovery (part 1): http://bit.ly/78b74Y Did your cheese move too? What's your story?
RT @gculpin: Using Enterprise 2.0 to prepare for recovery (part 1) – What are you doing to innovate? http://is.gd/5xfdj #e20
RT @iculpin: RT @gculpin: Using Enterprise 2.0 to prepare for recovery (part 1) – What are you doing to innovate? http://is.gd/5xfdj #e20
Enterprise 2.0 solutions facilitate the willing. They build upon what already exists instead of tearing it out and replacing it (http://tinyurl.com/EvolutionBegins). One large, multi-national customer of ours built an entirely new distribution operation in 3 weeks using E2.0 solutions. They couldn’t wait for corporate IT to “move the cheese” regardless of how smelly it had become. In exchange they achieved increases in productivity by 292%, accuracy improved from 99.6% to 99.996% and their information asset increased exponentially as they can now close the gap with their customer and provide better information than previously available.
Change is constant. Enterprise 1.0 solutions (think ERP, Best of Breed and Homegrown applications running businesses today) weren’t built for this environment. For any business to adapt and survive they must stop focusing entirely on what is and invest in building their future. Those that succeed move the cheese of everyone else by innovation. E2.0 solutions make this ability systemic and creates an innovation platform for ongoing improvements.
Thanks Steve for your insightful comment and sorry for my late reply. Blame it on Xmas!
Can’t open your link, it gives a 404 error. Would you mind sharing it here again?
Great example the one you provide on corporate IT. Should I assume they set their IT dept aside? Not really right? In this sense I guess you have read it, but I recommend anyone the reading of “Mashup corporations: The End of Business as Usual” I think the keyword is as you say ‘innovation’. And by innovation ppl seem to get different meanings. While some think is about creating from scratch, others think is a matter of adaptation and producing new stuff from that adaptation. Whatever it is, I strongly believe in open innovation processes, internal -within and between all departments of a company- and external (with suppliers, vendors, experts, even competitors).
[...] This post was mentioned on Twitter by Anthony Poncier, Gregory Culpin. Gregory Culpin said: L'Entreprise 2.0 pour préparer la reprise (1ère partie) – Que faites-vous pour innover? http://is.gd/5xfBK #e20 #km [...]
L http://blog.whatever-company.com/index.php/2009/12/using-enterprise-2-0-to-prepare-for-recovery-part-i/ If you don’t change…
wondering why time format at comments is buggy. have checked the .php files of this Wootheme and can't find what's wrong http://tr.im/Jwa7
[...] up the discussion triggered by our previous post on Enterprise 2.0 for recovery (soon a second part on our whitepaper on the issue), a word [...]